Campari

Producer: Campari

Region: Milian, Lombardia

Producer Info:

Campari was created in 1860 by gaspare campari, a “maître licoriste” or master drink maker born near Milan, Italy. He apprenticed at the age of only 14 in Turin at the prestigious Caffé Liquoreria Bass, and became “maître licoriste” at the renowned Cambio Restaurant. On moving to Milan, he opened the Bar

Campari on via Borsinari, but struck gold when he moved that establishment to the new magnificent Galleria Vittorio Emanuele, the hub of Milan, and renamed the bar Caffé Campari.

In 1915, Gaspare’s son, Davide, opened his own bar near his father’s landmark establishment. The Camparino was unique as it featured a system that guaranteed a continuous flow of cool soda water directly from the basement, thus enabling the bar to offer clients the perfect Campari and soda.

Davide Campari was an innovator and a patron of the arts.

He is considered one of the founding fathers of using art in advertising. He revolutionized the field by commissioning famous artists of the day to create works for Campari Bitters. Today, many of these commissioned works are viewed as cutting-edge ideas in advertising and are displayed in museums

around the world, as well as the Galleria Campari at Gruppo Campari headquarters near Milan

Tasting note: 

Campari is a contemporary classic. The recipe which has remained unchanged originated in Novara in 1860 and is the best for some of the most famous cocktails around the world. Campari is an alcoholic sprit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion.

Alcohol (%): 25%